Pitti Immagine uomo
Firenze, 2024
The design of the AT.P.CO corner at Pitti Uomo fair in Florence draws inspiration from the 2024 summer collection, aplty named “The Resort”.
The colours and simplicity of the design recalled the serene ambience of the West Coast Atlantic beaches, envisioning it as the perfect backdrop for the new collection.
This vision guided the creation of a captivating corner divided into three distinct areas, harmoniously separated by lush green installations. The entire stand is embellished with gentle sand dunes and verdant foliage, creating a refreshing oasis amidst the hustle and bustle of the fair.
The Showroom, adorned with a semicirculas garment rack, invites visitors to explore the collection in an elegant and immersive display.
The Vestibule, a spacious area curated to showcase the new collection, exudes a welcoming atmosphere for all who enter.
The Meeting Room, nestled at the rear of the pop-up, evokes a tranquil beachside retreat, offering privacy for intimate discussions.